Carol Vorderman Unveiled as the New Face of isme.com

LONDON, UNITED KINGDOM–(Marketwire – Feb. 20, 2013) – Leading digital retailer, Shop Direct Group, is delighted to unveil Carol Vorderman as the new style ambassador for isme.com. Carol is set to bring a touch of glamour to the online brand, which focuses on offering fashionable and affordable clothes to the discerning and growing 50+ female market.

Source: http://www.marketwire.com/mw/release.do?id=1758768&sourceType=3