Behavioural research by Xero uncovers barriers to small business technology adoption
- Tuesday, November 16, 2021, 8:15
- PR Newswire
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Anxiety over short-term risks of change, overconfidence in the safety of the status quo, and choice paralysis are the most common behavioural barriers to small businesses taking up new business technologies WELLINGTON, New Zealand, Nov. 16, 2021 /PRNewswire/ — Simple changes in habits…
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